Brief from Jamcity
The client asked us to create ad content like cinemagraphs and short videos to help market their games—Cookie Jam, Cookie Jam Blast, Family Guy, and Genies and Gems. They wanted us to come up with ideas too. To get some inspiration, we checked out popular competitor games at the time, like Candy Soda Saga, Candy Crush, Fishdom, and Angry Birds 2.
Process
We brainstormed by reviewing trending ads and posts on social media platforms like Facebook and Instagram for inspiration.

We then created storyboards and began the animation process.

Our goal was to generate 9-10 ideas through brainstorming and complete at least 5 of them by the end of the week. We prioritized quality, ensuring our work was aesthetically pleasing and appealing.
Here are the High Quality Renders from the Ads
Words from
friends.
weRplay added a tremendous amount of value with the quality of execution of in-depth amount of War Dragons knowledge. It is definitely heads and shoulders above the vast majority of the teams I have worked with.
Zynga
Berkin Aatar, Product Specialist
WRP is absolutely amazing.
Marcella Ziccarelli,
Senior Marketing Manager, Blizzard
we could not be more pleased. WeRPlay’s team is diligent, expedient, and extremely attentive to detail. We highly recommend them to anyone looking for solid QA testing.
Abdullah Alzabin
Founder & CEO, Lumba, Inc
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