Trailer for Zynga's WWF
We made a 3D trailer for the new Rewards pass of Zynga's Words with Friends.
Service
Creative Marketing
Title
Words with Friends
Client
Zynga
Timeline
2022
Brief from Zynga
The new season pass revolves around a family feast theme. A strong visual message is required to communicate the spirit of this theme. The message needs to be:
Emotional:
- Emotions that can conclude to an overall feel of togetherness and love. Emotions are always backed by relatable moments. We’ve tried to capture happiness, frustration, anticipation, sadness, warmth amongst other moments.
Fun filled:
- Activities that rekindle the spirit of tradition and identity. Once again, relatable moments.
Excitement Of cooking:
- Of tasting grand dishes
- Of expecting family over dinner
- Talking/chatting over dinner
Achievement:
- Preparing a grand meal
- Getting appreciated by family
Celebration:
- Eating together.
- Giving gifts
- Recording moments (Videos, Photographs)
Fun:
- Mischiefs
Cooking with a partner or a family member (grandfather and daughter, Mother and son etc)
Anxiety:
Messing up the meal
Mess in the kitchen
Getting late for dinner
Resolution:
Feeling okay about any temporary disaster and laughing over it
Emotional:
- Emotions that can conclude to an overall feel of togetherness and love. Emotions are always backed by relatable moments. We’ve tried to capture happiness, frustration, anticipation, sadness, warmth amongst other moments.
Fun filled:
- Activities that rekindle the spirit of tradition and identity. Once again, relatable moments.
Excitement Of cooking:
- Of tasting grand dishes
- Of expecting family over dinner
- Talking/chatting over dinner
Achievement:
- Preparing a grand meal
- Getting appreciated by family
Celebration:
- Eating together.
- Giving gifts
- Recording moments (Videos, Photographs)
Fun:
- Mischiefs
Cooking with a partner or a family member (grandfather and daughter, Mother and son etc)
Anxiety:
Messing up the meal
Mess in the kitchen
Getting late for dinner
Resolution:
Feeling okay about any temporary disaster and laughing over it
Moodboards
As a first step we did our research and shares mood boards with Zynga team.
Visual Development Exploration
We delve into visual development, experimenting with styles and visual elements to define the project's look and feel.
Storyboard
Props Modeling
Character Modeling
Look Dev Renders with Lightning
Words from
friends.
Lets talk games
Discover the potential of your project. Contact us today to explore how we can transform your vision into successful reality
connect@werplay.com
